#GOOGLE TRENDS DATE LAUNCHED HOW TO#
Analyzing by region or city can help us understand how to communicate and how to target our campaigns. In this regard, it can be useful to analyze which words our audience searches for according to their needs or consumption.įor example, if you sell winter clothes, we will have to see how popular the words related to our business are, such as: coat, sweater, scarf, etc. It is advisable to target an appropriate group. Your product or service is not intended for everyone in every situation. Measure the demand for your product by region This makes us take advantage of the increase in searches for certain keywords. Your opinion can attract the attention of your audience and thus achieve a higher number of clicks on your website. Try taking a different point of view than your competitors on a specific topic. You can filter these searches through the categories that the tool offers: business, science, sport, news, health, etc. The Google Trends trend bar will show you the most popular searches. Knowing this will allow you to adopt an optimized strategy. Rihanna may be trending because of the brand new dress she was seen in at a certain gala. It is ideal for you to know what are the main design innovations at, for example, awards galas. Think of a company that sells fashion products. If you offer a product or a service that feeds on what happens on a daily basis, this tool is ideal for you. We’re going to tell you about different ways in which this tool can help you improve your business: Use trending topics It offers different search engines : Google’s search engine, Google images, Google news, Google Shopping and Youtube.It has useful search filters such as: location, time span, categories, search engine.You can compare keywords and see their level of searches in a given period of time.It allows you to access the statistics of a keyword up to the current date.Let’s summarize what Google Trends allows us to do If you manage to take advantage of this tool, we assure you that you will find an essential part for any digital marketing strategy in your business. Knowing the basic functions of Google Trends is very simple. The good thing about this tool is that it presents data graphically, so it’s very useful for a presentation in a company, for example. This will allow us to have more effective strategies when it comes to differentiating ourselves from our competition or capturing another type of audience that is useful to us at a given time.
Through graphs it can show us what keywords are the most searched for in certain periods of time, in certain places we choose, or certain related topics and other more specific details.
#GOOGLE TRENDS DATE LAUNCHED OFFLINE#
In November 2015, we launched offline maps, so that even when you don’t have connectivity, you can still get turn-by-turn driving directions, search for specific destinations and find useful information about places.We could say in short that Google Trends is a free tool that is made to show the search patterns of one or more keywords that interest us. It’s a one-stop-shop for business owners to manage their presence on Google Maps and Search by updating their business info, adding photos, responding to reviews and more.ġ2. We’ve always made it a priority to help businesses share relevant information on Google, and in June 2014, we made that even easier with Google My Business. Today, you can see these sorts of details for about 200 million businesses and places worldwide-right from your Explore tab.ġ1. Building on our longstanding work to provide relevant local information, in 2014, we made it easier to browse information like hours, ratings and prices about restaurants, bars and hotels. Google Maps isn’t only about exploring the globe we’ve also loved helping people find out what’s in their own neck of the woods.
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